To put Arla Pro on the map internationally and promote their range of professional grade cheese for full service restaurants, we developed an integrated campaign, engaging chefs in a chase for the perfect cheeseburger.
Expanding our focus from the cheese itself to the cheeseburger as whole, we provided chefs with relevant business insights, tools and inspiration to help them stand out in a highly competitive market.
Sharing cheese knowledge
Through a combination of print, digital and events, we turned relevant market insights into an integrated creative campaign targeting chefs and restaurateurs in France, Germany and the UK. By offering solutions to real challenges, we positioned Arla Pro as a true business partner to the foodservice industry.
Want to know more?
Please contact /
Helene Roager Petersen
+45 2424 2063