How do you address animal welfare and ecology when so many other manufacturers are doing the same? The short answer is: You don’t. Instead you document it. In an engaging and creative way.
What does a life in freedom really look like?
GPS trackers on selected Friland Økologi cows documented how many kilometers they walked every day and their precise routes in the fields. The cows could be tracked live at friland.dk and the collected data was used in a variety of campaign elements.
This year’s ‘cowlection’
Meet cow number 01324 – a ‘cowtist’ with a free, unique and abstract touch. The cows’ individual routes were turned into posters, T-shirts and other cool merchandise from Friland Økologi.
Want to know more?
Please contact /
Mads Mikkelsen
Creative Director
+45 2141 5321
mm@agency-spring.com