”Incoming javeliiiiin” was heard in a commercial break for the first time 10 years ago. Since then, a series of film about indomitable local sports enthusiasts, struggling with limited resources, has had a significant impact on OK’s position on the Danish market. Awareness is well above 95% and on the YouGov Brand Index list of the most talked-about ‘Energy’ brands, OK took first place by miles. Last but not least, market shares have grown steadily throughout the years.
And now, it’s time to begin yet another chapter in the story of our local athletes.
Teaser campaign seen by more than 1 million Danes
In the weeks leading up to the release of the new OK commercial, FCK’s manager Ståle Solbakken appeared in an interview where he was pissed off that FCK had lost 14-0 to a bunch of amateurs. Funny, but with a serious number of views and entertaining comments.
Tease me, tease me
For every campaign, short bumper-ads, pre-rolls and other digital elements are developed as a natural part of the OK universe. Great laughs in just six seconds.
10 years of Danish advertising history
Find your own favourites on OK’s YouTube channel. Incoming javelin? Naknik-Naknik? It was Mads?
Want to know more?
Please contact /
Group Managing Director
+45 2040 4020