OK Benzin
Support local athletes towards better facilities

”Incoming javeliiiiin” was heard in a commercial break for the first time 10 years ago. Since then, a series of film about indomitable local sports enthusiasts, struggling with limited resources, has had a significant impact on OK’s position on the Danish market. Awareness is well above 95% and on the YouGov Brand Index list of the most talked-about ‘Energy’ brands, OK took first place by miles. Last but not least, market shares have grown steadily throughout the years.

And now, it’s time to begin yet another chapter in the story of our local athletes.

TV Commercial

Teaser campaign seen by more than 1 million Danes

In the weeks leading up to the release of the new OK commercial, FCK’s manager Ståle Solbakken appeared in an interview where he was pissed off that FCK had lost 14-0 to a bunch of amateurs. Funny, but with a serious number of views and entertaining comments.   

Teaser Campaign

Tease me, tease me

For every campaign, short bumper-ads, pre-rolls and other digital elements are developed as a natural part of the OK universe. Great laughs in just six seconds.

Bumper #1
Bumper #2
Bumper #3
Bumper #4

10 years of Danish advertising history

Find your own favourites on OK’s YouTube channel. Incoming javelin? Naknik-Naknik? It was Mads?

Strong results

95% +
Brand awareness
No. 1
YouGov Brand Index

Want to know more?

Please contact / 
Mogens Kristensen
Group Managing Director
+45 2040 4020