salling_banner3.jpg
Concept

Salling
ROOFTOP

At the top of Salling’s department stores in Aarhus and Aalborg you’ll find Salling ROOFTOP. A magnificent open space for entertainment, dining and enjoying a drink – and above all with a spectacular view. In the heart of the city. Under open sky.

salling_image1.jpg

Integrated design experience

In addition to the Salling ROOFTOP logo, we created a range of design elements for use e.g. on buildings, as instore decoration/navigation and in marketing materials. The colour palette is aligned according to the materials and colours already in use in the department stores to achieve a natural balance between the existing and the new communication.

salling_image2.jpg
salling_image11.jpg
salling_image12.jpg
salling_image3.jpg
salling_image4.jpg
salling_image5.jpg
salling_image6.jpg

Salling Super - in-store with passion

Salling Super in Aarhus is a bona fide Mecca for food enthusiasts with local produce and specialties from all over the world. And that food Mecca feeling was exactly what we are looking for when we helped redesign the store space itself and the communication used in relation to Salling Super in general. From windows to digital touchpoints the key word was ‘Passion for food’.  

salling_image7.jpg
Photo & illustration courtesy of Ruth Crone Foster
salling_image8.jpg
Photo & illustration courtesy of Ruth Crone Foster
salling_image9.jpg
Photo & illustration courtesy of Ruth Crone Foster
salling_image10.jpg
Photo & illustration courtesy of Ruth Crone Foster

Want to know more?

Please contact / 
Gitte Lagoni Bak
Account Manager
+45 2530 3121
glb@agency-spring.com